STA 421 — Sample Surveys

Complete Revision Guide · Study Sessions 1–7 + Formula & Derivation Reference

Exam-ready · Theory + Calculations

Session 1 — Definitions and Concepts

Population: the entire collection of units about which information is wanted. Finite if all members are known/countable (e.g. GPD Year 2 students); infinite if members are large and not all known (e.g. stars in the sky). Also accessible (can be reached) or inaccessible.

Census: collects data on every unit in the population — a complete enumeration.

Sample: a portion of a population selected to meet specific objectives.

Census vs Sample Survey: a census collects data covering all units of the population, while a sample survey collects data covering only a fraction (typically small) of units.

Representative sample: one whose key characteristics reflect the target population — essential whenever you want to generalize results back to the population.

Sampling frame: the actual list of units in the population from which the sample is drawn (e.g. an electoral register).

Unit / Sampling unit: a unit is one element of the population; a sampling unit is a clearly defined, identifiable, observable group of units used for sampling purposes.

Why sample instead of census: saves money, time and effort — and a carefully drawn sample can sometimes give more accurate results than an exhausting attempt to study everyone.

Self-check: What's the difference between a population and a sampling frame? (Answer: the population is the actual target group; the frame is the physical list you use to access/select from it — the frame can be incomplete or out of date relative to the true population.)

Session 2 — Probability Sampling

Probability sampling: every unit has a known, non-zero (definite) probability of being selected, based on randomization/chance. It is more time-consuming and costly than non-probability sampling, but it enables unbiased estimates and calculable sampling error.

1. Simple Random Sampling (SRS)

Every possible sample of size $n$ has an equal chance of selection. Inclusion probability $= n/N$. Selected via raffle/lottery or a table of random numbers.

+ Simplest; no auxiliary info needed; well-established formulas.

− Ignores auxiliary info; can be costly if spread out; can by chance yield a "bad" sample.

2. Stratified Sampling

Population split into homogeneous, mutually exclusive strata; independent sample drawn from each. Best when units within a stratum are similar and strata differ from each other.

+ More precise; guarantees subgroup representation; protects against bad samples.

− Needs good auxiliary info for the whole frame; more complex estimation.

3. Systematic Sampling (SYS)

Units chosen at regular intervals $k = N/n$ after a random start $r$ between 1 and $k$. Used when no list exists or the list is randomly ordered.

+ Simple (one random number); can be better dispersed than SRS.

− Risk of a "bad" sample if $k$ matches hidden periodicity; no unbiased variance estimator.

4. Cluster Sampling

Population divided into clusters; a sample of whole clusters is drawn and everyone within selected clusters is surveyed. Best when units within a cluster are heterogeneous (opposite of stratification).

+ Cuts data-collection cost; no need for a full individual list.

− Usually less efficient than SRS since neighbouring units tend to be similar.

5. Multi-Stage Sampling

Sample selected in 2+ successive stages: Primary Sampling Units (PSUs) at stage 1, Secondary Sampling Units (SSUs) at stage 2, etc. Only some units within each selected PSU are sub-sampled.

+ More efficient than one-stage cluster sampling; only needs a frame at each stage, not the whole population.

− Complex organisation and variance formulas; final sample size not always known in advance.

Quick comparison

MethodSelection basisBest when…
SRSEvery unit equal chanceSimple population, no need to stratify
StratifiedRandom within each homogeneous groupSub-group estimates needed
SystematicEvery $k^{th}$ unit after random startNo frame available / randomly ordered list
ClusterRandom whole groups, survey everyone insideNaturally grouped population, cost priority
Multi-stageRandom at 2+ successive levelsVery large / dispersed population
EPSEM (Equal Probability Selection Method): every member of the population has an equal chance of being in the sample. SRS and circular systematic sampling are both EPSEM designs.

Session 3 — Non-Probability Sampling

Units are selected subjectively — by availability or judgment, not chance. It's fast and cheap, but because inclusion probability can't be calculated, there's no way to compute reliable sampling error, and generalizing to the population requires risky assumptions.

When it's still useful: exploratory/idea-generating studies, preliminary steps before a real probability survey, follow-up work to interpret probability-survey results, questionnaire/focus-group testing, or when a frame is genuinely impossible to build.

TypeHow it worksExample / Note
HaphazardUnits chosen aimlessly, no plan"Man on the street" interviews; assumes population is homogeneous
VolunteerRespondents self-selectCall-in radio polls — big selection bias, only motivated people respond
JudgementAn expert deliberately picks "representative" unitsSubject to the expert's own bias
QuotaSampling continues until fixed quotas per sub-group are filledLike stratified sampling, but selection within groups is non-random
Modified probabilityEarly stages use probability sampling, last stage is non-probabilitye.g. probability-select regions, then quota-sample individuals within
SnowballExisting sample members refer future subjectsGood for hidden/hard-to-locate populations, e.g. migrants
Advantages: quick, cheap, no frame required, useful for exploratory work.
Disadvantages: requires strong (often unjustified) representativeness assumptions; can't compute inclusion probabilities or reliable error estimates.

Session 4 — Essential Steps in a Sample Survey

A survey isn't just "ask questions, compile answers" — it follows precise, interconnected steps:

  1. Statement of Objectives — precisely define what's measured, the target population, operational definitions and scope (vague goals like "housing conditions of the poor" must be made specific).
  2. Literature search — check what's already known/done so you don't duplicate work.
  3. Questionnaire design — clear, well-sequenced, respondent-friendly questions tied to the objectives. Guidelines: keep it simple, ensure applicability, be specific, soften sensitive questions.
  4. Pilot survey — test the questionnaire on a small sample to catch flaws and refine open-ended questions into closed ones.
  5. Sample design & sample size determination — choose the sampling method and size, balancing precision against cost.
  6. Total cost estimation — estimate cost from sample size, manpower, materials; design may loop back if too expensive.
  7. Manpower training — recruit and train interviewers for uniform data collection; instruction manuals for every stage.
  8. Main survey — actual data collection; supervisors check and certify interviewer returns.
  9. Data processing — coding, data entry, tabulation/summary, then subject (cross-tabulation) analysis.
  10. Post-enumeration survey (PES) — a small follow-up survey after the main one to check accuracy (e.g. wrong entries) and investigate non-response; some units are deliberately shared between the main sample and the PES for a consistency check.

Mnemonic: Objectives → Literature → Questionnaire → Pilot → Sample design → Cost → Manpower → Main survey → Data processing → Post-enumeration.

Session 5 — Simple Random Sampling: Estimation

Notation: $\bar Y$ = population mean, $N$ = population size, $S^2$ = population variance; $\bar y$ = sample mean, $s^2$ = sample variance. Capital letters = population, lowercase = sample.

Estimator: any function of the sample used to estimate a population value (e.g. $\bar y$ estimates $\bar Y$). Unbiased estimator: $E(\text{estimator}) = $ true value, averaged over all possible samples of the same size.

SRSWOR key results $$E(\bar y) = \bar Y \qquad \text{Var}(\bar y) = (1-f)\frac{S^2}{n} \qquad f = \frac{n}{N}\ \text{(sampling fraction)}$$

$(1-f)$ is the finite population correction (fpc). If $f \approx 0$ (huge population, tiny sample), it vanishes and $\text{Var}(\bar y) = S^2/n$.

Confidence interval & total $$\bar y \sim N\!\left(\bar Y,\ (1-f)\frac{S^2}{n}\right) \quad\Rightarrow\quad \text{CI} = \bar y \pm z_{\alpha/2}\cdot SE(\bar y)$$ $$\hat Y = N\bar y \qquad \text{Var}(\hat Y) = N^2(1-f)\frac{S^2}{n}$$

z-values to memorise: 90% CI → 1.645; 95% CI → 1.96; 99% CI → 2.58.

Plain-language meaning: "15% ± 3 points, 19 times out of 20" means that if the survey were repeated many times, 95% of the resulting confidence intervals would contain the true population value.

Session 6 — Proportions under SRS

For a yes/no attribute: $P$ = population proportion, $p$ = sample proportion, $Q = 1-P$, $q = 1-p$. Proportions are simply sample means of a 0/1 (dichotomous) variable — that's why the formulas mirror the SRS mean formulas.

Key results $$E(p) = P \qquad \text{Var}(p) = \frac{N-n}{N-1}\cdot\frac{PQ}{n} \qquad \widehat{\text{var}}(p) = (1-f)\frac{pq}{n-1}$$

Worked pattern: given $N$, $n$, count with attribute → $p = \text{count}/n$ → estimated total $= Np$ → variance of total $= N^2\cdot\widehat{\text{var}}(p)$ → $SE = \sqrt{\text{variance}}$ → CI $=$ estimate $\pm\, z\cdot SE$.

Sample size for a target margin of error $d$ $$n \geq \frac{N\,P\,Q\,k_{\alpha/2}^2}{d^2(N-1) + P\,Q\,k_{\alpha/2}^2}$$

Know the logic even if you don't memorise the derivation: smaller desired margin of error $d$ → larger required $n$.

Session 7 — Stratified Sampling: Estimation & Allocation

Setup: $L$ strata; stratum $h$ has size $N_h$, sample size $n_h$, mean $\bar Y_h$, sample mean $\bar y_h$, variance $S_h^2$. $W_h = N_h/N$ is the stratum weight (proportion of total population in stratum $h$).

Stratified mean & variance $$\bar y_{st} = \sum_{h=1}^{L} W_h \bar y_h \qquad \text{Var}(\bar y_{st}) = \sum_{h=1}^{L} W_h^2 (1-f_h)\frac{S_h^2}{n_h}$$

Why stratify (recap): precision gain when strata are internally homogeneous but different from each other; guarantees sub-group representation; protects against a "bad" sample.

Allocation methods — splitting total $n$ among strata

Equal allocation

Same $n_h$ in every stratum. Simple, but ignores stratum size and variability.

Proportional allocation (Bowley, 1926)

$$n_h = n\cdot W_h = n\cdot\frac{N_h}{N}$$ Bigger strata get proportionally more sample.

Optimum / Neyman allocation (1934)

$$n_h = n\cdot\frac{W_h S_h}{\sum_{h=1}^{L} W_h S_h}$$ Strata that are larger and more variable get more sample. Minimises $\text{Var}(\bar y_{st})$ for a fixed total $n$, so $V_{opt} \le V_{prop}$ always.

Exam-ready line: "Neyman (optimum) allocation gives more sample to strata that are both large in size and highly variable, because those strata contribute the most uncertainty to the overall estimate. It minimises the variance of the stratified estimator for a fixed total sample size, and is therefore always at least as efficient as proportional allocation."

Formula & Derivation Reference (from your uploaded formula sheet)

Standard definitions and notation

$$T_Y = \sum_{i=1}^{N} Y_i \qquad \hat T_Y = \frac{N}{n}\sum_{i=1}^{n} y_i \qquad \bar Y = \frac1N\sum_{i=1}^{N}Y_i \qquad \bar y = \frac1n\sum_{i=1}^{n}y_i$$ $$S^2 = \frac{\sum_{i=1}^{N}(Y_i-\bar Y)^2}{N-1} \qquad s^2 = \frac{\sum_{i=1}^{n}(y_i-\bar y)^2}{n-1} \qquad f = \frac nN,\ \ \text{fpc}=(1-f)$$

$N$ = population size, $n$ = sample size, $Y_i$/$y_i$ = population/sample observation for unit $i$, $T_Y$/$\hat T_Y$ = population total and its sample-based estimate, $\bar Y$/$\bar y$ = population/sample mean, $S^2$/$s^2$ = population/sample variance.

Simple Random Sampling

$$E(\bar y) = \bar Y \qquad \text{Var}(\bar y) = (1-f)\frac{S^2}{n} \qquad \widehat{\text{var}}(\bar y) = (1-f)\frac{s^2}{n}$$ $$CI = \bar y \pm z_{\alpha/2}\cdot SE(\bar y), \quad SE(\bar y)=\sqrt{\widehat{\text{var}}(\bar y)}$$ $$\hat Y = N\bar y \qquad \text{Var}(\hat Y) = N^2(1-f)\frac{S^2}{n} \qquad \widehat{\text{var}}(\hat Y) = N^2(1-f)\frac{s^2}{n}$$

Proportions in SRS

$$E(p) = P \qquad \text{Var}(p) = \frac{N-n}{N-1}\cdot\frac{PQ}{n} \qquad \widehat{\text{var}}(p) = (1-f)\frac{pq}{n-1}$$
Show derivation — variance of a proportion

Let $y_i = 1$ if unit $i$ has the attribute, $0$ otherwise, so $p=\frac1n\sum y_i$ and $P=\frac1N\sum Y_i$. Since $Y_i$ is dichotomous, $Y_i^2=Y_i$, so $\sum Y_i^2 = NP$.

$$S^2 = \frac{\sum Y_i^2 - NP^2}{N-1} = \frac{NP-NP^2}{N-1} = \frac{NP(1-P)}{N-1} = \frac{NPQ}{N-1}$$ $$\text{Var}(p) = (1-f)\frac{S^2}{n} = \left(\frac{N-n}{Nn}\right)\frac{NPQ}{N-1} = \frac{N-n}{N-1}\cdot\frac{PQ}{n}$$
Show derivation — sample size for proportions

Require the margin of error $d \ge z_{\alpha/2}\cdot SE(p)$. Squaring and substituting $\text{Var}(p)$:

$$d^2 \ge z_{\alpha/2}^2(1-f)\frac{PQ}{n} \ \Rightarrow\ \frac{d^2}{z_{\alpha/2}^2}\ge\frac{PQ}{n}-\frac{PQ}{N}$$ $$n \ge \frac{N\,P\,Q\,z_{\alpha/2}^2}{d^2(N-1)+P\,Q\,z_{\alpha/2}^2}$$

Stratified sampling

$$W_h=\frac{N_h}{N} \qquad \bar y_{st}=\sum_{h=1}^{L}W_h\bar y_h \qquad \text{Var}(\bar y_{st})=\sum_{h=1}^{L}W_h^2(1-f_h)\frac{S_h^2}{n_h}$$ $$P_{st}=\sum_{h=1}^{L}W_hp_h \qquad \text{Var}(P_{st})=\sum_{h=1}^{L}W_h^2(1-f_h)\frac{N_hP_hQ_h}{N_h-1}\cdot\frac1{n_h}$$
Show derivation — expectation & variance of the stratified mean $$E(\bar y_{st})=E\!\left(\sum W_h\bar y_h\right)=\sum W_hE(\bar y_h)=\sum W_h\bar Y_h=\bar Y$$

Because sampling is independent across strata, all covariances between strata vanish, so:

$$\text{Var}(\bar y_{st})=\text{Var}\!\left(\sum W_h\bar y_h\right)=\sum W_h^2\,\text{Var}(\bar y_h)=\sum_{h=1}^{L}W_h^2(1-f_h)\frac{S_h^2}{n_h}$$

Allocation derivations

Show derivation — proportional allocation

Set $n_h \propto N_h$, i.e. $n_h = KN_h$. Summing over all strata: $n=K\sum N_h = KN \Rightarrow K = n/N$, so:

$$n_h = N_h\cdot\frac nN = nW_h$$

Substituting into the general stratified variance and letting $N$ be large (second term vanishes):

$$\text{Var}(\bar y_{prop}) \approx \frac{\sum_{h=1}^{L}W_hS_h^2}{n}$$
Show derivation — optimum (Neyman) allocation

Minimise $V=\sum \dfrac{W_h^2S_h^2}{n_h}$ subject to $\sum n_h = n$ using a Lagrange multiplier $\lambda$:

$$\frac{\partial V}{\partial n_h}=-\frac{W_h^2S_h^2}{n_h^2}+\lambda=0 \ \Rightarrow\ n_h=\frac{W_hS_h}{\sqrt\lambda}$$

Summing across strata forces $\sqrt\lambda = \dfrac{\sum W_hS_h}{n}$, giving the final allocation and minimum variance:

$$n_h = n\cdot\frac{W_hS_h}{\sum_{h=1}^{L}W_hS_h} \qquad\qquad V_{opt}(\bar y_{st}) = \frac{\left(\sum_{h=1}^{L}W_hS_h\right)^2}{n}$$

High-Yield Theory Questions — Be Ready For These

  1. Distinguish population vs sample; census vs sample survey.
  2. Explain probability sampling vs non-probability sampling — definitions, and why only one supports valid statistical inference.
  3. Describe each probability sampling method (SRS, stratified, systematic, cluster, multi-stage): how it works, one advantage, one disadvantage.
  4. Explain the three reasons for stratification.
  5. Compare stratified vs cluster sampling (stratify = homogeneous within/heterogeneous between → increases precision; cluster = the opposite → decreases precision but cuts cost).
  6. Describe each non-probability method (haphazard, volunteer, judgement, quota, modified, snowball) with an example.
  7. List and explain the ten steps in conducting a sample survey.
  8. Define estimator and unbiased estimator; explain the finite population correction.
  9. Explain margin of error / confidence interval in plain language.
  10. Explain proportional vs optimum (Neyman) allocation, and why optimum allocation is always at least as efficient.